Pluck vs Inspo - Two AI Recipe Apps That Handle Video Differently

Inspo is one of a growing group of recipe apps built around social media. It saves recipes from Instagram, TikTok, Facebook and any website you share from Safari, uses AI to extract and organize them, and adds a weekly meal planner, an automatic grocery list, a cook mode and macros.

Pluck covers much of the same ground, so the interesting question in Pluck vs Inspo isn’t which platforms each app lists. It’s what each app does with a video once you share it, and what you get around the recipe. We’ve corrected this post since it was first published: Inspo’s prices, its photo import and its planning features were all wrong or missing in the earlier version.

Where Inspo wins

Built for social saving. Inspo supports Instagram, TikTok, Facebook and Safari out of the box, and saving from the share sheet is quick: you’re in Instagram, tap Share, tap Inspo.
AI recipe generation. Describe what you’d like to cook and Inspo writes a recipe. Pluck only creates a recipe from the ingredients you have, when nothing you’ve saved fits.
AI categorization. Inspo sorts your saved recipes into categories automatically. In Pluck you organize with tags and your own groups.
Planning and nutrition. A weekly meal planner, an automatic grocery list, a cook mode, and macros.
Photo, camera and text import on Premium, so screenshots and recipe photos can go in too.

If you mostly save from Instagram and TikTok, want the app to file things for you, and like AI-generated ideas, Inspo is a reasonable fit.

Where Pluck pulls ahead

What happens to the video

Pluck’s AI reads the whole video. When you share a cooking video, it:

Watches the frames, catching on-screen ingredient lists, amounts and text overlays
Transcribes the audio, capturing spoken quantities and steps
Reads the caption and description
Combines them into one recipe with a confidence score, which you review and edit before saving

Inspo’s App Store listing describes AI extraction but doesn’t say whether it reads the caption, the audio or the frames, and we couldn’t verify it. If you’re deciding between the two, the fairest test is your own: pick a TikTok or Instagram Reel where the creator says the amounts out loud and the caption just says “the marinade that changed everything”, share it to both apps, and compare what comes back.

YouTube

Pluck extracts recipes from YouTube videos and Shorts, watching and listening to them. YouTube isn’t among the platforms Inspo lists; it lists any website shared from Safari, and we couldn’t verify how that handles a YouTube video.

Photo carousels and handwriting

Pluck reads Instagram and TikTok photo carousels as one recipe, slide by slide, and handles handwritten family recipes, cookbook pages and screenshots on every plan, including free. Inspo’s photo import requires Premium.

An AI cooking assistant inside cook mode

Both apps have a cook mode. Pluck’s adds an AI cooking assistant (on the Light, Plus and Pro plans) that knows the recipe and the step you’re on. Tap “Ask about this step” and ask:

“I’m out of coconut milk, what can I substitute?”
“How do I know when the caramel is done?”
“I’m making this for 8 instead of 4, what changes?”

It can also convert units and translate a recipe, and you can apply changes to the saved recipe. We didn’t find a chat assistant in Inspo. Our guide to recipe apps with a cook mode covers what else to look for.

Searching your own recipes by ingredient

Both apps search your saved recipes by ingredient. Pluck’s “What can I cook?” ranks them by what you can make now and what you’re missing, free on every plan, and pantry scan reads the ingredients from a photo of your fridge (1 scan a month on the free plan, more on paid plans). Inspo lists no pantry or fridge-photo feature. See what can I cook with what I have.

Planning the week differs in the same way. Inspo’s weekly calendar, added in March 2026, is filled by hand, and its AI writes single recipes. On Plus and Pro, Pluck’s Fill my week fills the empty days from your own saved recipes. The grocery list that follows can be shared with up to 5 other people; Inspo’s App Store listing doesn’t say whether its list can be shared.

Platforms and languages

Pluck is on iOS and Android, in six languages: English, German, Spanish, French, Italian and Swedish. Inspo’s App Store listing is English only. We based this comparison on that listing, so if you need Inspo on Android, check its availability on Google Play first.

Feature comparison

Feature	Pluck	Inspo
Instagram, TikTok, Facebook	Yes	Yes
YouTube	Yes (watches and listens)	Not listed
Video method	Frames, audio, on-screen text, caption	Not stated
Photo carousels	Yes, as one recipe	Not verified
Photo / camera import	Yes, every plan	Yes (Premium)
Web recipe import	AI extraction	Yes (Safari or any website)
AI cooking assistant	Yes, inside cook mode (paid plans)	No chat assistant found
AI recipe generation	Only from the ingredients you have	Yes
Organization	Tags and your own groups	AI categorization
Cook mode	Yes, with step timers	Yes
Meal planning	Yes (weekly)	Yes (weekly, filled by hand)
Plans the week for you	Fill my week, from your own recipes (Plus and Pro)	No (its AI writes single recipes)
Grocery list	Yes, merged, sorted by aisle, shared with up to 5 people	Yes (automatic; sharing not stated)
Ingredient search	”What can I cook?” (free), also from a fridge photo	Yes (saved recipes)
Nutrition	No	Yes (macros)
Import from other apps	Paprika, Mela, Crouton, CopyMeThat, JSON-LD	Not verified
App languages	6	English
Free plan	3 extractions/mo, 10 recipes	Yes, with a save cap
Paid price	From $2.99/mo; Plus $6.99/mo; Pro $11.99/mo	Premium in-app purchases of $14.99, $29.99 and $49.99

Inspo’s App Store listing shows those three Premium prices without saying which billing period each one covers, so compare them in the app before you subscribe.

Who should choose what

Choose Inspo if:

You save mainly from TikTok and Instagram and want a quick, simple workflow
You like AI-generated recipe ideas and automatic categories
You want macros alongside your meal plan
You don’t need YouTube or a cooking assistant

Choose Pluck if:

You want the recipe from the video itself, including spoken amounts and on-screen text
You save from YouTube, or save photo carousels
You want photo and handwriting extraction on the free plan
You’d use an assistant that knows which step you’re cooking
You want the week planned from your own recipes, or a grocery list your household shares
You’re moving from Paprika, Mela, Crouton or CopyMeThat and want to import your collection

Both apps start from the right place: recipes live on social media now. Inspo leans into organizing and inspiration; Pluck leans into getting the whole recipe out of the video and helping you cook it.

For more comparisons, see Pluck vs Flavorish and Pluck vs ReciMe, or browse the full recipe app comparison hub. Our best recipe app for TikTok guide compares how each app handles TikTok, and how Pluck works explains the extraction.

Pluck is available on iOS and Android. Get it on Google Play. Also on iOS. Visit our roadmap to help us prioritize what gets built next.